Explanation 2 - website is not postmodern designer's playground
People have not enough time... It is fact. Website should have everything on right place and in usual shape.
If is something important, it should be on every page of site and easy to find and use. If you want to show something, it should be on the best place and huge. Postmodern pictures belongs to gallery, movies belongs to cinema. Take inspiration from Yahoo or Google, the best websites.